WORKING THE SECOND SHIFT

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The night time is the right time for the folks at Fahlgren.
The agency’s new “Fahlgren After Dark” program encourages creatives to choose clients or even personal causes, develop their own advertising art and copy, and charge sponsors whatever they can afford.
“It’s not exactly pro bono, because clients who have a small amount of money pay a small amount of money,” said Scott Sheinberg, creative director at the Tampa, Fla., shop.
“But they all have to be willing to do great creative.


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