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– Field Grows in Pitch for Labatt’s Sol Brand
BOSTON–Several new contenders have emerged in the review for an agency to handle creative for Labatt USA’s Sol beer. EPB Communications, New York, Doe-Anderson, Louisville, Ky., and Carmichael Lynch, Minneapolis, threw their hats into the ring, according to sources. Already pitching are Mullen, Wenham, Mass.; Kirshenbaum Bond & Partners, New York; McKinney & Silver, Raleigh, N.C.; and Bos, Toronto. The client in Norwalk, Conn., split with incumbent Amster Yard of New York.