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NEW YORK – General interest monthlies are feeling the 1st QTR ’94 softness, though many are feeling positive about the year as a whole. Said Roberta Garfinkle, senior vp/director of print media at McCann-Erickson, ‘Every year we say it can’t get any slower, and every year it does.’ The weeklies say business is picking up a bit. Luxury import autos are sharply cutting 1st QTR, said one magazine exec, and domestic auto is also down, to a lesser degree.
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