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Seattle-based streaming media company RealNetworks today launched RealServer, the company’s new advertising extension that lets advertisers target banner and rich media ads through the RealPlayer. Also beginning today, Real Broadcast Network, RealNetwork’s broadcast service, has teamed with ad network DoubleClick to allow Internet broadcasters to provide targeted advertisements within their streaming media content. Separately, ABC Radio Networks announced it will use RBN’s new live ad placement capabilities.
DoubleClick, New York, has acquired Opt-In Email.com, an e-mail marketing company in Boulder, Colo.
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