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While Foote, Cone & Belding plots its second agency network, things have not been going too well for the company in Australia since it purchased Mojo from Chiat/Day/Mojo late last year.
FCB’s Sydney office has seen its $20-million-plus Garuda Indonesia account leave for DDB Needham Worldwide after 13 years.
Meanwhile, Mojo itself has also hit rough waters since the deal. It recently lost the $2.1-million Arnott’s chocolate cookies account to BBDO’s Clemenger and the $2.8-million Reebok business looks set to jump ship to a newly formed agency this week.
Mojo is also fighting to save its relationship with the $2.1-million
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