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Tip-off or send-up? That is the question a federal court has to answer now that Trahan, Burden & Charles is being sued by New Line Cinema for its use of a character reminiscent of Austin Powers, Mike Myers’ psychedelic, cinematic anti-hero, in its recent ad for a drugstore chain.
Filed in U.S. District Court in Baltimore, the New Line suit claims that TBC of Baltimore and local client Neighborcare Pharmacies use the “defining idiosyncrasies” of the Powers character, including horn-rimmed glasses and an ostentatious, 1960s wardrobe.
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