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In any love triangle, one party always loses. While Nike courted two agencies for more than two years, longtime steady Wieden & Kennedy ultimately prevailed over interloper Goodby, Silverstein & Partners.
The athletic shoe and apparel company last week moved $30-50 million in billings from Goodby to Wieden to consolidate its estimated $350 million U.S. ad account. At the height of its relationship with the Beaverton, Ore.-based client, Goodby handled about half of the U.S. billings.
“We were hired during hard times for the client in order to offer a different perspective and shake things up,” said Goodby creative director and co-chairman Rich Silverstein.
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