COMING TO TERMS WITH WEB WORDS

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Quick: What’s a cookie? Do you know what’s in a Johnson box? How sticky is it?
If these questions are familiar, but you fumble for exact meanings, perhaps a check of an online dictionary would help. That was the thinking of NetMarquee president Paul Baudisch after a meeting with potential clients in New York.
“We were spending a lot of time defining terms,” he said.
The Internet marketing company’s 18 staff members spent six weeks creating the list of words and meanings in hopes that clients will use it as a resource.


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