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Gambrinus Backs 30-Second Television Spot for Its Mexican Beer
NEW YORK–Playing where the big boys do, Corona Extra beer is making its first advertising foray into January’s Super Bowl, with importer Gambrinus negotiating television spot buys for the Mexican import in 15 primarily East Coast metro markets.
The 30-second spot via The Richards Group in Dallas stays within the tradition of laid-back Corona ads. It features a beach scene in which a man’s hands are seen trying to launch a wedge of lime field goal-style between the “uprights” of a pair of Corona bottles, against the vacation-invoking sound of crashing surf.
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