Smith Acquires G&L

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The Smith Agency last week acquired G&L Group, but it was the latter company’s Jim Lobel who ended up on top.
Lobel assumes presidency of the merged advertising entity, which will now be known as Smith-Agency.com. The Smith Agency’s principal, president and creative director, Andrew Smith, creator of the popular “God speaks” billboard campaign that put the shop on the map, has left the company.
G&L Group creative director Shelly Isaacs, who has extensive media, hospitality and sports category experience, will assume creative leadership, according to Lobel.
Neither Lobel nor David Bawarsky, chief executive officer of QuikBiz Internet Group, which purchased The Smith Agency two years ago, would explain what happened to Smith.


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