White Co. Installs Creative Chief

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With the goal of becoming “the first great advertising agency in the Washington, D.C., area,” E. James White Co. has hired Bill Puckett as senior vice president and executive creative director.
Before joining the Herndon, Va., agency, Puckett held the same title at Long Haymes Carr, which he left in February. He also held executive posts at two New York shops.
Agency president Matt White said Puckett would help diversify and expand the $50 million agency’s account roster.

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