Jobs.com Hires McKinney for Television Work

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Employment Site Assigns $10 Mil. Account to Raleigh, N.C., Shop
DALLAS–Jobs.com, an online employment site, has contracted McKinney & Silver to handle its $10 million advertising account.
The Raleigh, N.C.-based agency, a member of CKS Group, defeated a number of undisclosed shops in a general review.
The business was previously held by Rizzuti.com., a small agency in Carrollton, Texas, which also participated in the review.
Neither the client nor the winning agency were available to comment at press time.
Finalists made presentations which included an assignment to develop a brand identity campaign with creative concepts for a range of media.







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