Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Marketing Mission: Jump-Start the Brand
ATLANTA–Purolator has named The Buntin Group agency of record for its $3 million account.
“We have a competitor [Framm] who outspends us, and we need something very strong to get noticed,” said Marlen Silverii, senior vice
president of sales and marketing for Arvin Replacement Products Group, Purolator’s Brentwood, Tenn.-based parent. “[Buntin] brought us four campaigns [and] three struck us as usable, which is unusual. One stood out as being very strong.”
Silverii said other finalists for the business were Ericson Marketing Communications in Nashville, Tenn.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in