Advertising: The Agencies

The 1998 Advertising Club of Greater Boston Resource Book provides a showcase for New England agencies to promote themselves in creative, savvy and sometimes silly ways.
Wallwork Curry’s ad is bound into the 350-page membership directory as a separate section listing “piano movers.” The space highlights the Boston shop’s work for Steinway & Sons.
Holland Mark Martin Edmund in Boston bought the inside front cover, promising to be “Little. Yellow. Different.” (“Yellow” was printed in red.) Creative director Roger Baldacci called it a parody of big agency thinking, then said it lampooned a well-known pharmaceutical campaign, and finally admitted he wasn’t sure what it meant.
Duffy & Shanley in Providence, R.I.,