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Interactive Media Corp. last week selected BBDO Response to handle its estimated $15-20 million direct marketing account, the client confirmed.
The Toronto agency was selected following a review that also involved Grey Direct in New York and MacLaren McCann in Toronto as finalists, sources said. Grey handles media buying for the electronic personal ad service.
“There was a great culture fit,” said an Interactive Media Corp. representative of the winning agency’s hire. “Their creative talent blew us away and they are whizzes at strategic planning.”
BBDO Response is the first agency the Toronto-based company has retained to create ads.
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