Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO – McDonald’s Corp. is accelerating its expansion of its Leaps & Bounds childrens’ play centers, doubling its projections of the fledgling chain’s size by the end of the year. The company, which has been testing the concept in four Milwaukee and Chicago locations, plans to have 30-35 Leaps & Bounds units open in major U.S. markets by 1994, up from a previous goal of 10-15.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in