Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Moffatt/Rosenthal Advertising in Portland, Ore., has launched a stand-alone unit called Point Media.
The unit was established as a way to generate additional revenue for the 7-year-old agency by finding clients who handle their creative advertising in-house and small creative shops with no media planning and buying capabilities.
“We’re seeing more and more companies unbundling their media planning and buying from their other advertising services,” said Katie Walther, who heads the unit while retaining her duties as media director of Moffatt/Rosenthal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in