Buntin Knows Red Man's 'Folks'

Having enjoyed a prior relationship with the client, an account roster that appeals to the same demographic and an agency chief that lives on a working tobacco farm, The Buntin Group in Nashville, Tenn., landed Red Man smokeless tobacco from Swedish Match North America.
While total brand support from the client tops $5 million, The Buntin Group is handling the account on an undisclosed fee basis. Work for the Richmond, Va.-based client will involve the Red Man, Red Man Golden Blends, Red Man Select and Granger Select brands.