NEW ORLEANS–Peter A. Mayer Advertising is launching a print campaign for a tony new seaside community in the Florida panhandle called Rosemary Beach.
The decision to take a print-only approach came after the New Orleans agency conducted research on the typical Rosemary Beach resident. After reviewing the results, Mayer concluded a magazine campaign would have more of an impact than a television effort.
“The people who move into these communities are people with a sense of style and taste,” agency account executive David Crane told Adweek.
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