Mexicana in review . . . again

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It’s the account that can’t get off the ground. Mexicans Airlines is making agency rounds again, five months after hiring McCano-Erickson/L.A. which, as it turns out, wasn’t hired after all. Oddly enough, Mexicana’s back knocking on J. Walter Thompson’s door, the agency the financially troubled carrier fired last summer. “We couldn’t settle an arrangement with McCann-Erickson,” said Eduardo Oliverez, Mexicana’s director of marketing. “There were a few differences in the contract that we could not solve.

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