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Mini-Agencies Ditched; Wolf, Berman Tapped to Lead Ad Division
CHICAGO–Having righted itself after a disastrous year in 1996, Leo Burnett has installed new management as it dismantles its mini-agency structure.
The reorganization solidifies the leadership of Linda Wolf and Cheryl Berman as chief executive officer and chairman, respectively, of Leo Burnett USA, the Chicago-based advertising division of the recently formed holding company The Leo Group. Wolf previously served as president of Burnett North America; Berman remains chief creative officer of Burnett USA.
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