Hill Enlists Heater for Fidelity

Faced with losing the estimated $120 million mutual funds business of Fidelity Investments, Hill, Holliday, Connors, Cosmopulos appears to have found its savior in an old friend: Bill Heater.
Heater, a copywriter and the Boston agency’s premier creative star in the 1980s and early 90s, was recently invited by his former employers to pitch creative concepts to Fidelity management.
The account has been shaky at Hill, Holliday for months. Client and agency have had difficulty agreeing on creative strategies, and potential conflicts– John Hancock Financial Services, Fleet Bank and Smith Barney–have driven tensions almost to the breaking point, sources have said [Adweek, May 22].
Several weeks ago, Fidelity was primed to put Hill, Holliday on notice, sources said.