Motorola Goes Back to School

Motorola Semiconductor Products Sector uses the classroom as a metaphor for the boardroom in its first TV campaign for DigitalDNA embedded technology.
Created by Leo Burnett in Chicago, the spots break today on national cable networks, including The Discovery Channel, CNBC and Headline News. The targeted buy is intended to reach technology-aware business leaders, said Karen Hanley, director of global brand marketing for Motorola.
“The opportunity to go to broadcast [ads] gives us a lift with business leaders as well as [Motorola’s] technology base,” she said.
Motorola spent nearly $7 million advertising its DigitalDNA project last year, according to Competitive Media Reporting.