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Cellmania.com has handed creative and media duties to Kirshenbaum Bond
& Partners West after a brief, informal search.
The agency will orchestrate TV, radio, print and outdoor advertising, backed with an estimated $4-8 million budget.
Earlier in his career, Nigel Carr, general manager of the San Francisco agency, worked with Mark Brett, Cellmania’s director of brand management.
“We’re approached by many e-commerce companies, but this one meets our ‘passion brand’ criteria,” said Carr.
Dot.com executives concur that in recent months it is the agencies that are selecting which dot.com
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