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Call it a rebranding of sorts.
Ron Lawrence, senior vice president/media director at D’Arcy Masius Benton & Bowles, Los Angeles, has changed his name back to the one he was born with: Ron Vazzano.
After graduating from Manhattan College and heading to advertising, Vazzano made the change figuring Lawrence was easier to pronounce and spell.
“It seemed like a cool thing to do as I was about to become a man of business,” he said. “Besides, it was the ’60s.”
Vazzano said he wasn’t trying to shed his Italian heritage, but his father saw it differently, and wasn’t too happy.
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