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Changes at Allied Domecq Augur Reviews
LONDON–Allied Domecq Spirits and Wines is planning a major reorganization of its worldwide spirits and wine business, which is expected to lead to a large-scale review of all agencies. The process includes as much as a 25 percent boost in marketing support, including ad spending, for 1999. The client spent more than $23 million on U.S. media in 1997, per Competitive Media Reporting. The client employs a passel of agencies to handle its more than 50 brands.

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