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Client’s New Marketing Chief Holds Talks With 6-8 Agencies
NEW YORK–1-800-Flowers, the self-professed world’s largest florist, began contacting agencies last week about its ad account, currently at McCann-Erickson.
James Glicker, who joined the Westbury, N.Y., company just over a month ago in the new position of vice president of sales and marketing, characterized agency talks as informal. “We’re speaking with various agencies about various possible alternatives,” he said. “We’re at a very early stage. We’re talking to McCann as well.”
Sources, however, said the conversations Glicker is having with agencies have been anything but informal.
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