Leonard Bows Ads For Power Co.

Leonard/Monahan last week unveiled its first ads for Providence-Southern.
The client, formed last January in the wake of the energy industry’s deregulation, is the offspring of electricity producer Southern Co. in Atlanta and gas company Providence Energy Corp. in Rhode Island.
“We were faced with doing a campaign for a client that, while they had been around for decades, had never advertised before and never had to,” said Leonard/Monahan associate creative director John Simpson. “We also wanted in a very subtle way to capitalize on [consumers’] confusion.