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BBDO will be cooking up the first ad campaign for Internet startup EthnicGrocer.com, having bested five agencies for the estimated $10-15 million account.
The Chicago shop’s proximity to the company, based in Evanston, Ill., was “a big plus,” but more crucial were its “very deep resources,” said Sami El-Saden, the dot.com’s vice president of marketing.
Other agencies contacted included FCB Worldwide and Grant/Jacoby, both Chicago.
BBDO will work on a fully integrated marketing campaign to position and launch the brand, said agency evp Anne Dooley.
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