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Boston Marketing Firm Concocts Flutie Flakes, Glavine Marinara
BOSTON–What kind of shelf life do professional athletes have in supermarkets? Buffalo Bills quarterback Doug Flutie and Atlanta Braves pitcher Tom Glavine will soon find out.
Flutie Flakes cereal and Glavine Marinara all-natural pasta sauce are due to hit supermarkets this fall.
Woolf Associates in Boston brokered separate deals for the sports stars with PublicLabel Brands, a food manufacturer in Pittsburgh. While terms of the deals were not disclosed, PublicLabel president Ty Ballou said the players receive royalty payments on each item sold.
Aimed at raising the athletes’ profiles while contributing a percentage of the profits to charity, the deals may also help Woolf market Flutie and Glavine for other endorsements.
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