Spanair Likes White's Ideas

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Spanair, a Spanish airline serving the U.S. via Dulles International Airport in Washington, D.C., placed a consumer advertising project with E. James White Co. in Herndon, Va. The budget was not disclosed.
E. James White Co. landed the business without a formal review, according to Sue Cherrier, sales promotion and advertising manager for Spanair at the 10-year-old airline’s U.S. office in Scottsdale, Ariz.
Cherrier said several airline trade magazines recommended E. James White along with other undisclosed agencies in the Washington, D.C.,

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