Kawasaki Motorcycles: Let The Good Times Roll

AGENCY: Bozell/Los Angeles
CREATIVE TEAM: David Hale, Holly Hood, Bob Gerke
PRODUCER: Sandy Corbet
PHOTOGRAPHER: Eric Meola
CLIENT: Kawasaki
Bozell’s Los Angeles office uses death-defying action in new TV commercials to capture the excitement of Kawasaki’s motorcycles.
In the print executions, the agency uses the word ‘Kawabunga,’ in a play on the down-under expression to utilize the first three letters of the client’s name. The TV voiceover also uses the word, but almost as a war cry before the action begins.