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To support the razor’s claim that it hugs the curves of all faces, the spot shows men with chubby, black, Asian and average-looking faces, instead of the usual array of chiseled, studly, white, male models. Animation company PDI of Sunnyvale, Calif., needed seven weeks to complete the morphing and editing. To make the morphs work, each actor’s position in each frame was carefully matched – as was the position of the shaving cream on their faces. But executive producer Gary Bass says the tough part was finding an actor who would shave his head for the punchline. Veteran actors wanted a pretty penny to take it all off, but newcomer Tony Sirca said he’d do it for the, er, exposure. ‘There were no surprises under his hair,’ Bass says. ‘No lobotomy scars or tattoos.’
Copyright Adweek L.P. (1993)
