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The State of Florida’s $70 million anti-tobacco advertising account, funded by the state’s court settlement with cigarette companies, is heating up.
Ten shops are competing for the position of lead agency, but most are pairing up and developing alliances. In fact, a few Florida shops have decided to forge partnerships with out-of-state agencies that have social-marketing expertise.
Sources close to the process said those pairings are likely to reach the finals. One is Beber Silverstein & Partners of Miami, which has coupled with Houston Herstek Favat of Boston.
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