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GGT Group to Merge With TBWA International
NEW YORK – As expected, Omnicom Group here said it will merge BDDP Worldwide and TBWA International following its recent acquisition of BDDP parent GGT Group in London [Adweek, April 13]. Michael Greenlees, chief executive of GGT, will become president and chief executive officer of the new entity, called TBWA Worldwide. Bill Tragos, co-founder of TBWA, will remain chairman. Both Tragos and Greenlees will be based in New York.
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