Letters

The Big Picture In response to the article regarding the president of the Advertising Club of Greater Boston [Oct. 13, "Kendall Named Ad Club President; Execs Call For More Business Savvy"], I would like to draw a bigger picture. The article notes that some members want the club to focus more on building business and less on promoting diversity. I maintain, however, that diversity initiatives are one of the ways the American Advertising Federation's regional clubs build business. Diversity in the ad industry helps in myriad ways. It opens the door to new business (i.e., multicultural accounts) and brings fresh perspectives to advertising, thus revitalizing the industry. As the AAF's Club of the Year for three consecutive years, the Advertising Club of Greater Boston has achieved national recognition for its contributions to the industry in general and, more specifically, for its management, public service and diversity initiatives. In addition, the club's regional competition, the Hatch Awards, spotlights excellence in creativity, yet another key component of our business. Working through the AAF, the Advertising Club of Greater Boston has brought national awareness with respect to the strength and uniqueness of the ad agencies and media in the Boston market. It is the sum of these many parts--diversity, creativity and business building--that makes the Advertising Club of Greater Boston the success it is today. Wally Snyder President and chief executive officer American Advertising Federation, Washington, D.C. Always First Tier I'd like to correct two statements that appeared in an article concerning Rick Britton and Arnold Communications' Richmond, Va., office [Nov. 3, "Arnold's Britton to Richmond"]. First, Rick Britton has never been "considered on the second tier of management" at Arnold. He is a stockholder, partner and member of our nine-person board, and he has had a first-tier role since joining the agency. Second, we have never considered combining our Richmond and Washington, D.C., offices. They are located in two very distinct markets, and we are committed to keeping them separate. Ed Eskandarian Chairman and chief executive officer Arnold Communications, Boston Media Resignation You inaccurately reported that Freeman Associates defended the media portion of the Bay Networks account [Oct. 20, "Bay Networks Taps Hill, Western in Account Split"]. In fact, in an earlier edition, you reported that Freeman Associates resigned the account, which was an accurate statement. Ellen Freeman President Freeman Associates, Newton, Mass. Adweek welcomes letters from readers on local issues. Send them to: Letters to the Editor, Adweek New England, 100 Boylston St., Boston, Mass. 02116. Or fax them to: (617) 482-2921. Or email your comments to Judy Warner at jwarner adweek.com. Letters may be edited.

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