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Aurora Health Care last week selected Cramer-Krasselt in Milwaukee to handle its estimated $4 million account, following a review.
The agency competition came down to C-K and healthcare specialty shop Sturm Rosenberg King in Chicago. Incumbent Bender, Browning, Dolby & Sanderson in Milwaukee was among the 12 agencies that were initially invited to take part, but the shop did not make the final cut. William Eisner & Associates in Hales Corners, Wis., was one of four semifinalists but withdrew before final presentations.
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