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Restoring Souls, A Burning Issue, Leisured Readers, Etc.
Souls are popping up in unexpected places these days. A new Volkswagen ad butters up its readers by complimenting them on the largeness of their souls. (You can see it a few pages ahead in this week’s What’s New Portfolio section.) And a current TV spot positions Volvo as the car that can save one’s soul. Don’t be surprised if you start seeing more souls in ads and elsewhere in pop culture.
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