Iomega, Whole Foods, Beneficial Give Assignments To Tateaustin

DALLAS
TateAustin Advertising and Public Relations in Austin, Texas, has landed $2 million in new business from a set of high-profile clients, including Zip drive manufacturer Iomega.
The Iomega work includes a $1 million-plus image-building campaign that will focus on Iomega’s recruitment efforts to attract high-tech talent for its Roy, Utah-based operations in seven countries.
Other new accounts include Austin-area Whole Foods Markets and financial services firm Beneficial Texas, which operates in most major in-state markets.
The Iomega account is TateAustin’s first work in recruitment advertising, which the agency considered an advantage when pitching to Iomega officials.