Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES – The proposed merger of Health Net Inc. and QualMed Inc. will likely be a booster shot for Lord, Dentsu & Partners here and a bitter pill for Hal Riney & Partners/S.F. to swallow.
The details of the merger are yet to be completed, and QualMed officials said that it’s too early to speculate on advertising assignments. But in California, at least, Health Net will absorb QualMed’s operations, and that’s likely to add some $10 million in billings to Lord, Dentsu’s $15-20 million account.
Pueblo, Colo.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in