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AMF Bowling Worldwide is talking to six contenders about assuming creative and media duties on its $10-15 million advertising account.
The shops are: The Martin Agency, Richmond, Va.; Hampel/Stefanides and Merkley Newman Harty, both in New York; The Richards Group, Dallas; Chicago Creative Partnership; and Carmichael Lynch, Minneapolis.
Merrell Wreden, vice president of marketing at AMF in Richmond, said he hopes to narrow the field to finalists within the next two weeks. Martin Agency chairman emeritus Harry Jacobs is assisting AMF with the pitch, confirmed a client representative.
Incumbent Mumford Marketing, also in Richmond, won the account last year [Adweek Southeast, Feb.
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