Interactive Ad Spend to Hit $55 Billion
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Interactive Ad Spend to Hit $55 Billion
U.S. interactive marketing spending will reach $55 billion by 2014, accounting for 21 percent of all marketing spending. Search marketing will reach $31.5 billion by 2014, and display advertising will total $16.9 billion. Spending on social media will reach $3.1 billion, topping spending on e-mail marketing, projected at $2.1 billion.
Source: Forrester Research’s U.S. Interactive Marketing Forecast, 2009–2014
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