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“The greatest wine online” is how Hill, Holliday, Connors, Cosmopulos will position Winebins.com when the site launches next month.
The Boston-based shop has been working for months to develop the site for Gaerlings & Wade in Canton, Mass. The publicly traded wine merchant, which agreed in September to merge with investment firm Liquid Holdings in Washington, D.C., is now one of the largest purveyors of wine and wine supplies by mail and is licensed to sell wine in 28 states.
Hill, Holliday chairman and chief executive officer Jack Connors was introduced to G&W by Jim Curvey, president of Fidelity Investments, which is also a client.
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