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The Hughes Agency in Norwalk has changed its name to Hughes Brand Advertising. The shop handles assignments from Mystic Seaport, Daimler-Chrysler Financial Services, VSI Communications and others.
CommerceConnect Media, a diversified business-to-business media company, has opened in Wilton. The startup is led by Paul Mackler, former president of Reed Exhibition Companies, North America. CommerceConnect has secured $100 million in venture funding from ABRY Partners, which it will use to make strategic acquisitions in the trade magazine, custom publication, Web site development and trade show arenas.
Martino & Binzer, Avon, has crafted a trade magazine push for Loctite Corp.
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