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Martin/Williams has been awarded the $5-8 million advertising account of Virtual Ink.
The client tapped the Minneapolis agency after a review. Carmichael Lynch in Minneapolis and Hampel/Stefanides in New York also competed. Pile and Co., a consultant in Boston, oversaw the search.
Boston-based Virtual Ink is launching Mimio, a product allowing personal computers to share data with “electronic whiteboards” used in a variety of business applications.
Martin/Williams is charged with promoting Mimio to potential users on all rungs of the corporate ladder.
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