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CHICAGO-The egos and transience endemic to the advertising business don’t allow for many lasting creative relationships.
Bill Force and Jim Courtright, however, have never run into the “philosophical differences” that render so many teams asunder. Courtright, 44 and an art director, and Force, 52 and a copywriter, have rejoined their talents at Bozell in Chicago, their third agency partnership over almost 20 years.
“It’s like a marriage,” Courtright said. “You have to find someone you completely respect.”
Courtright most recently worked at Long Haymes Carr in Winston-Salem, N.C.,
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