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Former Shops Are Unlikely to Participate
BOSTON–Contenders are expected to emerge this week in the review for the $10 million advertising account of HomeRuns.com, the home grocery delivery service.
Judy Neer, a consultant with Pile and Co., Boston, which is overseeing the review process, confirmed that a list of agencies is close to being finalized.
Both creative development and media chores are in play, Neer said.
Neither Holland Mark Edmund Ingalls, Boston, which handled the business in the late-1990s, nor Boston startup Connelly & Partners, which of late has worked on projects for the client, have been invited to participate, Neer said.
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