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Royal Caribbean, Dollars Direct, PBM Products, Hoy Join Roster
ATLANTA–CreatAbility last week capped at least an estimated $11 million in new business wins by landing domestic Hispanic ad duties for Royal Caribbean Cruise Lines.
“We are strengthening our commitment to multicultural markets by working with creative minds that have unique insights about the growing Hispanic market,” said Dan Hanrahan, senior vice president of marketing and sales at RCCL.
CreatAbility will handle all creative, online and media duties aimed at U.S.
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