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The Dreyfus Corp. is talking with several consultants as a preliminary step toward a review of its estimated $30 million ad account. The business has been handled by Citron Haligman Bedecarre here.
“We are seeking a new agency,” said a representative for New York-based Dreyfus. “[Citron] has completed their assignments with us, and now is a natural time to find an agency located closer to home.”
Dreyfus executives initially told Citron they were seeking an agency to handle some “direct response projects” that Citron “willingly” declined to work on, said sources close to the agency.
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