HONKY-TONK ANGLES: Ranking Country Cachet

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If you’re partial to a given genre of music, does that give a clue to your likes and dislikes in various product categories? Musical preference isn’t an infallible guide to brand preference, but one can detect patterns – and Country Music Magazine has done just that, culling through Simmons Market Research Bureau data on people who identify themselves as country-music fans. Comparing brand affinity for those folks to figures for the population in general, the magazine assembled a list of 50 brands that score exceptionally well with country fans.



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